Global ready to drink (RTD) tea and coffee market has witnessed rapid expansion in past few years on account of growing consumerism and changing lifestyle particularly in mature economies. Increasing consumer disposable income especially in BRICS and South Asian economies is anticipated to fuel RTD tea and coffee market. RTD tea and coffee are used as alternatives for carbonated beverages owing to health benefits such as low calorie amount, antioxidant property and instant energy source. Urbanization coupled with rising consumer awareness regarding fitness, diet and health is anticipated to augment RTD tea and coffee market growth over the forecast period. Increasing raw material costs coupled with global rise in ground coffee consumption is expected to hinder RTD tea and coffee market growth over the foreseeable future. Rising health consciousness and preference towards processed beverages especially among youth and middle-aged customers is expected to bolster market growth over the f
http://www.grandviewresearch.com/industry-analysis/ready-to-drink-tea-and-ready-to-drink-coffee-market
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