Probiotics Market Analysis- Size, Share, Growth, Trends and Forecasts To 2020: Grand View Research

The global market for probiotics is expected to reach USD 52.34 billion by 2020, according to a new study by Grand View Research, Inc. Growing consumer awareness regarding gut health has pushed the demand for supplements and dietary products, which is expected to reflect in probiotic consumption over the forecast period. However, the probiotics market is still at a relatively novice stage, with lack of clarity on usage patterns among consumers, this is expected to play a critical role in market development over the next six years. Labeling regulations, especially in the U.S. and European Union, are also expected to have significant impact on market growth. Food & beverages dominated the application market and accounted for over 80% of the total probiotics market, driven by growth of fermented meat, dairy, bakery, breakfast cereals, fats & oils, beverages, fish & eggs, meat, and soy products. Dietary supplements are expected to be the fastest growing application segment, at an estima
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