TheNFC market is expected to witness rapid growth across various application verticals over the forecast period, according to a new study by Grand View Research, Inc. Rapid technological advancement and high smartphone demand due to technology standardization is expected to positively impact market growth. Demand for cost effectiveness along with increasing availability of NFC-enabled smartphones is also a major market driver. In addition, the market provides opportunities to the direct mail marketing sector, which in turn may drive m-commerce and mobile payment options.
http://www.grandviewresearch.com/industry-analysis/near-field-communication-nfc-market
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