Global Food Colorants Market is expected to reach USD 2.46 billion by 2020, according to a new study by Grand View Research, Inc. Food colorants demand is expected to grow with increasing applications in confectionery and bakery items, medicines and pharmaceutical drugs, beverages, cosmetics and toiletries, meat, sea food and pet food. Rising consumer awareness for natural ingredients is expected to drive natural colorant demand over the next six years. Dairy foods were the largest application market for food colorants, with demand estimated at 19,154.5 tons in 2013. Food colorants are added in foodstuffs to retain color lost during processing which adds appeal to the product. Food colorants are also extensively used in beverages, particularly CSDs & non alcoholic kinds, in order to make the product visually more attractive to the younger population.
http://www.grandviewresearch.com/industry-analysis/food-colorants-market
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