Sports nutrition demand Market is expected to grow on account of growing awareness of benefits of consuming supplements and increasing focus on a healthy lifestyle. Consumers are focusing more on weight management and nutritional value. This trend has contributed to the rising demand for sports nutrition in the past few years. Changing consumer behavior, addition of new ingredients and availability of variety of packaging formats are some of the primary factors propelling growth over the forecast period. Changing consumer lifestyles, growing focus on appearance and increasing consumer base of lifestyle and recreational users has contributed to growth.
http://www.grandviewresearch.com/industry-analysis/sports-nutrition-market
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